本研究基于TouchDesigner数字媒体技术的动态海报设计创新路径。传统静态海报设计在信息传递和吸引观众方面存在局限性。因此,采用TouchDesigner作为主要工具,实现了动态海报设计的创新。在研究背景部分,分析了数字媒体技术在广告设计中的应用,并发现动态元素的使用可以提高海报的吸引力和信息传达效果。以实证研究方法,设计并制作一系列基于长江山水文化的动态海报。这项研究为广告设计的现代发展提供了一种融媒体、跨感官的互动数字化创新方法,推动海报设计的数字化创新。同时,它也为传统文化的数字化设计注入了中国特色,为未来智能场景中的海报设计创新提供了新的思路。This research is based on TouchDesigner digital media technology dynamic poster design innovation path. Traditional static poster design has limitations in terms of information transmission and audience attraction. Therefore, TouchDesigner is adopted as the main tool to realize the innovation of dynamic poster design. In the background part of the research, the application of digital media technology in advertising design is analyzed, and it is found that the use of dynamic elements can improve the attractiveness of posters and the effect of information transmission. A series of dynamic posters based on Yangtze River landscape culture were designed and produced by empirical research method. This study provides a digital innovation method that integrates media and cross-sensory interaction to promote the digital innovation of poster design for the modern development of advertising design. At the same time, it also injects Chinese characteristics into the digital design of traditional culture, and provides new ideas for poster design innovation in the future intelligent scene.
