随着我国人口老龄化速度的加快,老龄化人口与人民生活、经济增长和社会发展等多方面的联系日益突出。有效应对我国人口老龄化,事关国家发展全局,事关亿万百姓福祉。然而互联网时代的发展也为我国电子商务模式提供了新的动力。本文将分析互联网和老龄化的发展状况,探究了电子商务的挑战机遇与前景优势,为我国新型电子商务(银发电商)的发展提出较为可行的应对措施,以期对数字经济的蓬勃发展提供一定借鉴。With the acceleration of China’s population aging, the relationship between the aging population and people’s life, economic growth and social development has become increasingly prominent. Effectively responding to China’s aging population is related to the overall development of the country and the well-being of hundreds of millions of people. However, the development of the Internet era has also provided a new impetus for China’s e-commerce model. This paper will analyze the development of the Internet and aging, explore the challenges, opportunities and prospects of e-commerce, and put forward more feasible countermeasures for the development of new e-commerce (“silver e-commerce”) in China, in order to provide some reference for the vigorous development of the digital economy.
