随着互联网的不断发展,基于“互联网+”平台之下的盈利模式的研究作为企业保持竞争力的重要因素,越来越得到重视。在国家提出“推进健康中国建设”的宏伟目标的大环境下,人民群众对健康的意识越来越深,对健康服务的需求也不断提高,健康服务成为民众生活不可或缺的一部分。特别是在互联网+的背景下,盈利模式的研究对健康服务业的发展具有重大意义。本文通过总结归纳国内外相关文献,综合评述了在“互联网”背景下盈利模式的研究进展,并结合了健康服务业的研究成果,总结在互联网+背景下健康服务业盈利模式的研究,并在最后提出研究反思与展望。With the development of the Internet, the study of the profit model based on the “Internet +” platform, as an important factor to keep the competitiveness of enterprises, is getting more and more attention. In the context of the state’s ambitious goal of “Promoting the construction of a healthy China,” people’s awareness of health is growing, and the demand for health services is also increasing, health services have become an indispensable part of people’s lives. Especially under the background of Internet +, the research of profit model is of great significance to the development of health service industry. This paper reviews the research progress of the profit model in the context of “Internet”, and combines the research results of the health service industry, this paper summarizes the research on the profit model of health service industry under the background of Internet +, and puts forward the reflection and prospect of the research.
