在大数据和人工智能等先进的技术手段下,零售企业不断发展。疫情黑天鹅也促使“线下 + 线上 + 物流”这种新零售模式不断崛起。越来越多的企业将传统实体与互联网平台进行深度融合,实现线上与线下与物流相结合的这种无差别购物模式。其中G公司与中通合作,拥有了成熟的仓储物流体系及自己的购物APP。本文以食品零售行业的龙头企业——G公司为例,研究新零售的背景下食品零售行业的财务风险,分析其风险防范手段,探索适合食品零售行业可持续发展的新道路。Under the advanced technological means such as big data and artificial intelligence, retail enterprises continue to develop. The black swan event of the pandemic has also propelled the rise of the “offline + online + logistics” new retail model. An increasing number of companies are deeply integrating traditional physical stores with internet platforms, realizing an undifferentiated shopping mode that combines online, offline, and logistics. Among them, Company G has partnered with ZTO Express, possessing a mature warehousing and logistics system and its own shopping app. This paper takes Company G, a leading enterprise in the food retail industry, as a case study to research the financial risks of the food retail industry under the background of new retail, analyzes its risk prevention measures, and explores a new path suitable for the sustainable development of the food retail industry.
