随着全球气候问题的日益严峻和电子商务平台的快速发展,电商企业的绿色管理行为在碳中和过程中扮演着关键角色。本研究基于利益相关者理论与资源基础理论,探讨了内部绿色支持、外部绿色监督、政府支持和市场不确定性等因素对电商企业绿色管理行为的影响及其对碳中和效果的传导机制。通过问卷数据实证分析发现,内部绿色支持和外部绿色监督均对碳中和效果产生显著正向作用,并且绿色管理行为在其中起到重要的中介作用。此外,政府支持和市场不确定性也会显著调节绿色管理行为积极性。本研究为电商企业如何在碳中和约束下有效整合利益相关者资源提供了实证依据和管理启示。With the increasing severity of global climate problems and the rapid development of e-commerce platforms, the green management behaviors of e-commerce enterprises play a key role in the process of carbon neutrality. Based on stakeholder theory and resource base theory, this study explores the impacts of internal green support, external green supervision, government support and market uncertainty on e-commerce enterprises’ green management behaviors and their transmission mechanisms on the effects of carbon neutrality. The empirical analysis of the questionnaire data reveals that both internal green support and external green supervision have significant positive effects on carbon neutrality, and green management behavior plays an important mediating role. In addition, government support and market uncertainty also significantly regulate the positive green management behavior. This study provides empirical evidence and managerial insights on how e-commerce companies can effectively integrate stakeholder resources under the constraint of carbon neutrality.
