在“互联网+”的时代背景下,电子商务的发展已经成为现代经济的特点之一。然而,随着互联网的发展,存在消费者个人信息保护不足的问题。目前。我国在消费者个人信息保护方面存在现行法律保护力度不足、缺乏专门机构保护个人信息、受到侵犯后救济途径以及举证责任问题。针对上述问题,提出相应完善建议,希望可以有效加强电子商务环境下消费者个人信息保护的力度。In the era of “Internet+”, the development of e-commerce has become one of the characteristics of modern economy. However, such a development comes with the issue of the protection of consumers’ personal information. For the time being. In terms of consumer personal information protection in China, there are some problems such as insufficient legal protection, lack of specialized agencies to protect personal information, remedies after infringement and burden of proof. In view of the above problems, the author puts forward corresponding suggestions to improve the consumer’s personal information protection in the e-commerce environment.
电子商务市场的快速发展影响了人们的购物消费方式,为购物消费的方式提供了多种可能性。为了分析消费者购买行为,本文拟以认知平衡理论、购买风险理论和消费者关注理论为理论基础,发现电子商务环境下消费者行为存在消费需求个性化、消费行为随意性、消费市场更细分化、消费行为感性化的特征,以此为基础,提出拓宽消费者选择渠道、满足消费者个性化需求、增强消费者信任度、加强线上线下交互的对策,以期为企业在激烈的市场竞争中把握消费者心理提供借鉴。The rapid development of the e-commerce market has influenced people’s shopping and consumption methods, providing a variety of possibilities for these activities. In order to analyze consumer purchasing behavior, this paper intends to use cognitive balance theory, purchase risk theory, and consumer concern theory as the theoretical foundation, and identify characteristics of consumer behavior in the e-commerce environment, such as personalized consumption needs, arbitrary consumption behavior, a more segmented consumer market, and emotional consumption behavior. Based on these findings, the paper proposes strategies to broaden consumer choice channels, meet consumer personalized needs, enhance consumer trust, and strengthen the interaction between online and offline, in hopes of providing a reference for businesses to grasp consumer psychology in fierce market competition.
随着电子商务在全球范围内的迅猛发展,电子商务的虚拟化、跨地域化等特点使得税收流失问题日益突出。本文聚焦于RCEP (区域全面经济伙伴关系协定),探讨了RCEP国家电子商务环境下的税收流失问题及其原因,分析了现行税收制度存在的不足以及电子商务对税收征管带来的难题,并进一步提出加强数据共享与智能稽查系统建设、明确税收管辖原则、细化课税要素规定、构建全方位电子商务税收监管体系等多维度的对策建议,以期为RCEP国家应对电子商务税收流失提供参考。With the rapid development of e-commerce worldwide, the virtualization and cross-regionalization of e-commerce have made the problem of tax loss increasingly prominent. Focusing on RCEP (Regional Comprehensive Economic Partnership Agreement), this paper discusses the problem of tax loss and its causes under the environment of e-commerce in RCEP countries, analyzes the deficiencies of the existing tax system and the difficulties of e-commerce on tax collection and management. It further proposes multi-dimensional countermeasures such as strengthening the construction of data sharing and intelligent inspection system, clarifying the tax jurisdiction principle, refining the provisions of tax elements, and constructing an all-round e-commerce tax supervision system, with a view to providing references for the RCEP countries to deal with the e-commerce tax loss.
