在互联网时代,乡村振兴不仅关乎农业、农村、农民的发展,更关乎国家的繁荣与稳定。农村电商是促进农民增收的有效抓手,也是新时代促进乡村振兴的有效途径之一。文章立足于贵州省修文县猕猴桃产业电商物流发展现状及问题进行分析,并试图找出因地制宜的发展路径,提出完善电商发展基础设施、加强农村物流体系建设、积极培育猕猴桃产业品牌形象、加大政府扶持力度,培养专业电商物流人才等发展路径,积极推动农村电商物流发展与乡村振兴有效衔接。In the Internet era, rural revitalization is not only about the development of agriculture, rural areas and farmers, but also about the prosperity and stability of the country. Rural e-commerce is an effective way to promote farmers’ income and one of the effective ways to promote rural revitalization in the new era. The article analyzes the current situation and problems in the development of kiwifruit industry e-commerce logistics in Xiuwen County, Guizhou Province, and tries to find out the development path according to the local conditions, proposes to improve the infrastructure for e-commerce development, strengthen the construction of the rural logistics system, actively cultivate the brand image of the kiwifruit industry, increase the government’s support, and cultivate professional e-commerce logistics talents, and other development paths, and actively promotes the effective connection between the development of rural e-commerce logistics and the revitalization of the countryside.
