近年来,学习汉语的学生人数逐年增加。然而,不少学习者在开始学习后不久便因各种原因放弃。本研究旨在探究古巴学生汉语学习动机的特征,通过问卷调查和统计分析,本研究考察了学生的个人背景信息、汉语学习动机类型及其维度相关性。研究还深入分析了影响古巴汉语学习者学习动机的因素。基于研究结果,本文提出了针对性的教学策略,为提高学生汉语学习动机和改进汉语教学提供了实证依据和具体建议。尽管面临诸多挑战,这些坚持学习的学生展现出了极大的毅力。通过分析学习动机和持续性因素,本研究旨在为提高汉语教学效果和学习者留存率提供实证依据和实践建议。In recent years, the number of students learning Chinese has been increasing annually. However, many learners abandon their studies shortly after beginning due to various reasons. This study aims to explore the characteristics of Cuban students’ motivation for learning Chinese. Through questionnaire surveys and statistical analysis, this research examines students’ personal background information, types of Chinese learning motivation, and the correlations between different motivational dimensions. The study also conducts an in-depth analysis of factors affecting Cuban Chinese learners’ learning motivation. Based on the research findings, this paper proposes targeted teaching strategies, providing empirical evidence and specific suggestions for enhancing students’ motivation to learn Chinese and improving Chinese language teaching. Despite facing numerous challenges, these persevering students have demonstrated remarkable determination. By analyzing learning motivation and persistence factors, this study aims to provide empirical evidence and practical recommendations for improving Chinese teaching effectiveness and learner retention rates.