随着数字经济发展,电商平台算法价格歧视行为引发关注。电商平台算法价格歧视行为由算法与价格歧视结合而成,其借助数据搜集机制、消费者画像机制及个性化营销与定价机制对市场环境和消费者权益产生影响。虽算法与价格歧视本身不违法,但该行为的违法实质是经营者滥用市场支配地位致信息不对等与利益失衡。我国现有法律虽有相关规定,但在规制上面临个人信息处理缺乏约束、算法应用监管不足、权利救济存在缺陷等困境。为此,应明确电商平台使用个人信息须获明确授权、确立使用消费者信息的基本准则、实现电商平台分类分级监管、完善消费者救济机制,以此规范电商平台行为,维护市场秩序和消费者权益,以应对数字时代挑战。With the development of digital economy, the price discrimination behavior of e-commerce platform algorithm has attracted attention. It is a combination of algorithm and price discrimination, and has an impact on the market environment and consumer rights and interests with the help of data collection mechanism, consumer portrait mechanism and personalized marketing and pricing mechanism. Although the algorithm and price discrimination itself are not illegal, the illegal essence of this behavior is that the operators abuse the dominant market position resulting cause information asymmetry and imbalance of interests. Although the existing laws in China have relevant provisions, they are faced with difficulties such as lack of constraints on personal information processing, insufficient supervision of algorithm application, and defects in right relief. The following measures should be implemented to: mandate explicit authorization for e-commerce platforms to use personal information;establish fundamental principles governing consumer data usage;enforce categorized and tiered regulatory frameworks for platform supervision;strengthen consumer redress mechanisms;thereby ensuring stan
随着数字经济时代智能技术的迅猛发展,算法自主获取信息的能力显著增强。算法自动化决策工具的使用使得数字平台经营者愈加依赖大数据及算法程序开展营销活动。在此过程中算法价格歧视问题日益凸显,在给用户带来一定程度便利的同时,由算法引发的侵害用户权益问题也频繁出现。对消费者权益、市场竞争秩序和社会公平造成了严重冲击。鉴于此,通过对数字平台算法价格歧视行为的法律规制现状进行分析,提出应构建统一的法律规制体系,创新治理模式等建议。为促进数字平台交易行为、保护消费者合法权益、维护市场秩序、推动算法等新技术有序、健康、可持续发展提供有效对策,为数字经济注入更多动力。With the rapid development of intelligent technology in the digital economy era, the ability to independently obtain information on algorithms has increased significantly. The use of algorithm automation decision tools makes digital platform operators more dependent on big data and algorithm programs to carry out marketing activities. In the process, the issue of algorithm price discrimination is increasingly prominent. While bringing a certain degree of convenience to users, the issue of infringement of user rights caused by algorithms also frequently occurs. It has caused a serious impact on consumer rights, market competition, and social fairness. In view of this, analyze the status quo of the legal regulation of the digital platform algorithm price discrimination behavior, and propose suggestions such as a unified legal regulation system and innovative governance model. It provides effective countermeasures to promote the orderly, healthy, and sustainable development of new technologies such as digital platform trading behaviors, protect the legitimate rights and interests of consumers, maintain market order, and promote algorithms, and inject more motivation into the digital economy.
