美妆短视频作为女性受众相当广泛的垂直领域,不仅展示了多样化的化妆技巧和时尚潮流,更在一定程度上塑造了一种独特的消费文化。文章选取了商业气息较浓的小红书平台作为研究对象,通过对小红书整体媒介生态进行分析,尝试对其呈现的消费生态进行描绘;从符号呈现和意义指向两个方面拆解美妆短视频的消费文化表征,最后对短视频时代的消费文化进行批判性反思,以期构建更为健康的网络生态。Beauty makeup short videos, as a widely popular vertical field among female audiences, not only showcase a variety of makeup techniques and fashion trends but also shape a unique consumer culture to a certain extent. This paper selects the commercially flavored RED platform as the research subject, aiming to depict its consumer ecosystem through an analysis of RED’s overall media ecology. The paper dissects the cultural representation of consumer culture in beauty makeup short videos from two aspects: symbolic presentation and meaning orientation. Finally, it engages in a critical reflection on the consumer culture of the short video era, with the hope of constructing a healthier online ecosystem.
信息通信技术(Information and Communication Technology,ICT)的快速发展和普及为体验式语言教学提供了技术便利。文章着重结合ICT在体验式语言教学中的作用来讨论批判性反思能力的培养。文章认为,与经典的体验式教学相比,批判性反思能力的重要性在ICT快速发展的背景下越发彰显。体验式语言教学除了应理性地利用ICT所提供的技术便利以外,还应该有意识地提升学习者和教师在语言教学和使用过程中对批判性反思能力的认知水平,强化批判性反思能力的培养。
