该文旨在分析土家族文化的传承与发展现状,探讨其在现代社会中的存续与创新。通过文献分析、文献整理、实地调研等方法,研究土家族的传统习俗、语言、宗教信仰等基本特征,以及家庭、社区、学校和现代媒体在文化传承中的作用。研究发现,土家族文化面临传承挑战,政府政策的支持和社会公众的参与为文化保护提供了良好基础,为土家族文化创新与可持续发展提供内外生动力。This paper aims to analyze the inheritance and development status of Tujia culture, and explore its survival and innovation in modern society. Through methods such as literature analysis, literature review, and field research, it studies the basic characteristics of Tujia culture, including traditional customs, language, religious beliefs, and the role of families, communities, schools, and modern media in cultural inheritance. The research finds that Tujia culture faces challenges in inheritance. However, the support of government policies and the participation of the public provide a solid foundation for cultural preservation, and offer internal and external impetus for the innovation and sustainable development of Tujia culture.