全球电商行业快速发展背景下,市场竞争日益激烈,企业在享受机遇的同时,面临着现金流管理不当、信贷等级降低、市场环境恶化和库存积压等多种财务风险。有效的财务风险管理不仅有助于企业降低潜在的损失,还能提升其抗风险能力和市场竞争力,从而实现可持续发展。论文分析了电商企业的主要财务风险形成因素,提出强化现金流管理以增加现金储备、加强信贷管理以提高财务透明度、加大市场布局以提升抗风险能力以及优化库存管理以减少库存积压等措施。希望这些策略有助于提高电商企业财务风险管理能力,推动电商行业稳定发展。Against the backdrop of rapid development in the global e-commerce industry, market competition is becoming increasingly fierce. While enjoying opportunities, enterprises are facing various financial risks such as improper cash flow management, reduced credit ratings, deteriorating market environment, and inventory backlog. Effective financial risk management not only helps companies reduce potential losses, but also enhances their risk resistance and market competitiveness, thereby achieving sustainable development. The paper analyzes the main financial risk factors of e-commerce enterprises and proposes measures such as strengthening cash flow management to increase cash reserves, enhancing credit management to improve financial transparency, increasing market layout to enhance risk resistance, and optimizing inventory management to reduce inventory backlog. I hope these strategies will help improve the financial risk management capabilities of e-commerce companies and promote the stable development of the e-commerce industry.
